Margin Analysis That Makes
Sense
Gross margin tells you one story,
but contribution margin often tells a more useful one. When
you're deciding which products or services to focus on, knowing
your true variable costs changes the conversation completely.
Working Capital Reality Check
I've watched businesses grow
themselves into trouble because they didn't factor in how much
cash gets tied up in inventory and receivables. The math isn't
complicated, but the timing implications catch people off
guard.
Investment Decisions Beyond
ROI
Return on investment sounds
straightforward until you start comparing opportunities with
different time horizons and risk profiles. Sometimes the "worse"
ROI is actually the smarter choice when you factor in what else
is competing for that capital.